By 2030, B2B ecommerce trends will align around four major themes: customer-centricity, connectivity, agility and intelligence, according to Gartner’s report. Big changes are on the horizon for B2B ecommerce, according to the research and consulting firm Gartner. It expects to see transformative technologies such as artificial intelligence (AI) revolutionize the way businesses understand buyer behavior across channels. In the next five years, these innovations will be pivotal to success. By 2030, digital commerce trends will align around four major themes: customer-centricity, connectivity, agility and intelligence, according to new research from Gartner. “AI will drive a significant shift in digital commerce, emphasizing customer centricity by 2030. To remain competitive, agility and seamless experiences will be essential,” the Gartner report’s authors stated in a recent research brief. “Digital commerce leaders can use this research to align future trends with their strategic roadmaps.” Gartner’s key findings for B2B ecommerce Gartner’s survey of 2,025 professionals across multiple industries highlights a dramatic shift in digital commerce and technology adoption: Decentralized development: By 2025, 80% of users for low-code/no-code (LC) tools will be outside traditional IT departments, up from 60% in 2021. These tools, encompassing architectural, engineering, design and communication graphics technology, are becoming essential […]
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