Despite ongoing economic uncertainty, large-scale technology investments continue to ripple across the retail industry. In recent weeks, market leaders such as Gap, American Eagle, The RealReal, and Fairmont Tire have rolled out new strategic partnerships to boost efficiencies and streamline operations. Here’s a look at their recent investments: Gap, Inc. The clothing and accessories retailer has invested in an exchanges and returns platform. The new technology also offers fraud-protected customer keep and drop-off locations to facilitate online and offline returns and exchanges. The retailer – which includes brands Old Navy, Gap, Banana Republic, and Athleta – has tapped returns management platform Optomoro for the initiative. Gap hopes the new returns and exchanges portal, which integrates with their existing retail systems, will slash the number of items sent back to the store – a key area of focus for retailers looking to reduce the costs, environmental impact, and increased fraud risk associated with excess returns. On the front end, the platform encourages shoppers to opt to exchange goods instead. “Optimizing the returns process is a key lever to maintain a great shopping experience and support customer loyalty,” said Kevin Kuntz, senior vice president of global logistics fulfillment at Gap Inc. […]