The London Borough of Brent is one of the UK’s most diverse local authorities, in terms of its economic, environmental, ethnic and social breakdown. Brent Council also recently launched Infosys Springboard , a digital inclusion platform for residents and local businesses. Enterprise Times met with Councillor Muhammed Butt, leader of Brent Council. Councillor Butt outlined the four key tips for a public sector enterprise planning a digital transformation project in their organisation. 1. Understand the audience There are so many different elements and components that an organization must consider. However, the first and foremost is understanding the audience. In Brent, we made it our mission to understand our residents. That is the only way an organisation can understand and deliver the best outcomes for its residents. 2. Harnessing the energies of individuals Be open to the residents and understand those communities. Brent is a diverse borough with more than 180 different languages spoken in the borough. There are people from virtually every country in the world living in Brent. So, that kind of diversity can be a nice challenge in trying to understand their key needs. Brent council wanted to communicate what a welcoming place the borough can be. […]
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