Forever New kickstarted its digital transformation by implementing an integrated Point of Sale (POS) system across all its retail locations. It also became one of the first brands to adopt omnicommerce, forming a collaboration with Myntra. In the rapidly evolving world of retail, Forever New has successfully navigated its way through a transformative digital journey, leveraging cutting-edge technology to enhance its brand presence, improve customer experience and boost operational efficiency. Through a series of strategic initiatives, Forever New has embraced innovation to adapt to the changing market dynamics and emerge as a frontrunner in the retail industry. Retail Technology: Integrating the future Forever New kickstarted its digital transformation by implementing an integrated Point of Sale (POS) system across all its retail locations. This technologically advanced POS system not only streamlined in-store transactions but also featured a state-of-the-art loyalty and promotion engine. The real-time data integration with online and ERP channels enabled the brand to offer a seamless omnichannel sales experience to its customers, bridging the gap between physical stores and online platforms. Integrated POS system streamlines transactions, fosters loyalty.Additionally, embracing Omni commerce through collaboration with Myntra helps us to extend reach, bridge online-offline shopping realms for enhanced customer experience. […]
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