The American auto giant’s cloud-first strategy has helped drive its shift to ‘software-defined vehicle’ manufacturing, replete with revenue-generating services that make it a cloud software provider as well. Credit: John Musser / Ford Motor Co. Ford Motor Co.’s wholesale pivot to technology has transformed not only the automaker’s business operations but its corporate identity. “We have become much more of a software company than we were 10 to 20 years ago,” says John Musser, director of engineering for Ford’s commercial division, Ford Pro. “People don’t think of a large, 100-year-old manufacturing company as high tech.” But it is — and Ford now positions itself as a software-defined vehicle (SDV) manufacturer, Musser says. One need only look within Ford’s executive ranks to see the technology talent driving its digital future: Doug Field, Ford’s chief electric vehicle (EV) and digital systems officer, and Rob Bedicheck, executive director of platform architecture, were both recruited from Apple. Mike Amend, Ford’s chief enterprise technology officer, was once CTO for Dell’s global online business. Musser himself has spent his entire career developing software, at Ford, on Wall Street, with the Bill Gates Foundation, and at several startups, including one he sold to MuleSoft. But it […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
