The days of making deposits and withdrawals at the bank counter are long gone. People now prefer carrying out every single banking activity at the tip of their fingers. As the demand for accessible and efficient financial services rises, banks are investing in digital platforms to meet these expectations. In Pakistan, forward-thinking banks like United Bank Limited (UBL) are leading the digital banking revolution. Let’s explore key factors driving digital transformation and the benefits these digital reforms offer. 1. Changing Consumer Preferences The growing use of smartphones and the internet in Pakistan has shifted consumer expectations toward convenience and speed. With a young population that is increasingly tech-savvy, digital banking has become anecessity rather than a luxury. Millennials and Gen Z in Pakistan preferbanking that fits into their lifestyle, leading to the expansion of mobile andonline banking solutions. UBL has responded to these trends by offering seamless digital services, with its mobile app that enables instant and secure transactions​. UBL’s commitment to integrating banking services with wearable technology ensures that customers remain connected to their finances at all times. 2. Government Initiatives and Policy Support The Pakistani government and regulatory authorities, like the State Bank of Pakistan (SBP), are […]