Most customers today conduct much of their lives online, and as that reality has increasingly taken hold, businesses have learned—some through necessity—the importance of meeting customers where they are. To continue to offer impeccable online service, businesses are employing new digital tools in all aspects of their company at a rapidly accelerated rate. Their goals vary, but tend to include connecting with existing customers, finding new prospects, automating tasks, streamlining processes, and, ideally, driving revenue. But digital transformation isn’t a destination—something a business "finishes." It’s an ongoing process for organizations of all sizes, one that encompasses the latest updates and technologies to stay current, relevant, and in line with what customers both want and need. Today, every company needs to be a tech company, whatever its core business may be. Whether your business has already begun to adopt digital tools or is just getting started, it’s helpful to know how the process should unfold. Here are some simple steps that businesses can take to rev up—or kick off—their own digital transformation. 1. Define the particular digital goals for your business When it comes to digital technologies, a one-size-fits-all model simply doesn’t work. Every business leader must analyze their own […]
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