You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Firstsource Solutions Limited, one of the leaders in business process services (BPS) and part of the RP-Sanjiv Goenka Group, has announced a strategic collaboration with Microsoft to enhance its digital transformation offerings. The partnership will leverage Microsoft Azure OpenAI Service to drive innovation and improve efficiency for clients across various industries. This initiative integrates advanced tools like Azure OpenAI Service, Azure AI Search and Azure AI Language, enabling Firstsource to deliver AI-powered solutions that maximize the potential of enterprise data. These services will introduce multi-modal, multi-channel search experiences, significantly enhancing business personalization and operational effectiveness. Ritesh Idnani, managing director & chief executive officer at Firstsource Solutions, said, "Delivering exceptional value and prioritizing our clients’ interests requires identifying the most effective solutions across the entire ecosystem. At Firstsource, we have cultivated a powerful network of industry leading partners, allowing us to seamlessly integrate their capabilities – like Azure OpenAI – with our own. The collaboration with Microsoft enables us to offer clients the best of both worlds, where the combined value far exceeds the sum of its parts." The collaboration follows the launch of Firstsource’s relAI platform, an AI-driven suite […]
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