Fashioning the future: How digitalization can help the fashion industry reduce waste and increase opportunity

Learn how the digital transformation of the fashion industry is making it more efficient, sustainable, and accessible. Image courtesy of PhygitalTwin. An 3D avatar of a young woman wearing a designer outfit with an anime-inspired print walks through a hazy pink atmosphere in a digital fashion show. Matt Alderton October 31, 2024 12 min read Subscribe Share Fashion brands have been slow to adopt technology but quick to embrace mass production. The result: an industry that thrives on waste. A new generation of digital tools is poised to finally transform the fashion sector by reducing inefficiency and increasing opportunity. Fashion’s digital future depends on interoperability and professional collaboration as vehicles for industry cross-pollination. Fashion has always been an analog business. It’s easy to understand why. From the shimmer of a sequined gown, and the vibrancy of a neon T-shirt, to the buttery softness of a cashmere sweater, fashion is tangible, technical, and tactile. It is seen, sampled, shaped, and sewn. Like many analog industries, however, fashion has reached an inflection point. Behind it is the way things have always been done. In front of it, a vision for how things might be done better. And in between, an opportunity […]

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