Factor Celebrates 10-Year Anniversary by Hiring First CEO

Veteran Strategic Growth Entrepreneur, Gwen Hall, Joins Factor to Lead Award-Winning Enterprise Information Architecture Consultancy SEATTLE–(BUSINESS WIRE)– #InformationArchitecture –As the company celebrates its 10-year anniversary, Factor, the award-winning Information Architecture (IA) and taxonomy consultancy, announced the appointment of veteran consulting executive, Gwen Hall, as its first-ever CEO. Ms. Hall joins Factor after 20+ years with global consulting firm Point B, where she most recently was responsible for the growth of its Life Sciences practice to annual revenues of $13M in five years. Hall takes the leadership reins from co-founders, Bram Wessel and Gary Carlson, and will focus on developing and implementing strategic growth and brand building initiatives as the company moves into its second decade. Wessel and Carlson will now focus on what they do best, advancing the field of information architecture by creating a definitive methodology and practice, and developing the next generation of Factor leaders. Hall’s first week involves meeting the leaders of the firm’s field at The IA Conference in New Orleans. She will remain based in Seattle. “As we have grown and are celebrating our 10-year anniversary, it became clear that we needed an established leader with a proven track record of growth and innovation, […]

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