From age verification to catching criminals, how are retailers using facial recognition technology to push forward their businesses? There are few things in the retail industry that will generate more negative sentiment and attention from the media and privacy campaigners than the use of facial-recognition software in stores. There are major opportunities to be potentially derived from artificial intelligence (AI)-powered facial recognition software, but could the retail industry miss out on many of these because of the technology’s negative and controversial reputation? Fraser Sampson, biometrics and surveillance camera commissioner, recently delivered a major paper on dealing with this delicate balance to the home secretary, stating: “We are on the precipice of a technological revolution in the way we do things.” This requires action, he argues: “We urgently need to wake up to the opportunities presented, and the threats posed, by the explosion of capability in AI-driven biometric surveillance. If we fail, we risk missing out on the potential benefits it can offer and exposing ourselves to the potential dangers it poses.” He acknowledges that live facial-recognition (LFR) technology can be intrusive to privacy , but he also believes it can combat serious crime and abuse. Sampson has concerns that […]
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