Katrin Zimmermann, Managing Director, TLGG, an Omnicom Precision Marketing Group (OPMG) company; Leonard Becker, Senior Consultant, TLGG’s Healthcare practice. With increasing talent shortages and unavoidable demographic challenges, the structural weaknesses of the US health care industry loom large. This is particularly evident in the impending demographic shift where, in less than 2 decades, adults over 65 are expected to outnumber children under the age of 18 for the first time in US history. According to the Centers for Medicare and Medicaid Services, the total health care expenditure accounted for 17.3% of the United States GDP in 2022. Hospitals are also struggling significantly, with more than half anticipating financial losses as their expenses continue to rise. Improving operational efficiency could offer some relief, but efforts are often derailed by internal conflicts. This situation is exacerbated by a high rate of burnout among health care professionals, with 47% of physicians reporting feeling burned out. The pandemic has further strained the workforce, with about one-third of nurses considering leaving their jobs due to overwhelming stress and exhaustion. This sentiment was captured in a survey of more than 18 000 nurses, underscoring the critical demand for reform in the health care sector. Specifically, […]
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