Gautam Raj Anand As communication becomes increasingly centred on engaging content, podcasting has witnessed a significant surge in popularity. Although podcast culture has long been prevalent in developed countries like the United States, the trend is catching up in other countries, including India too. In recent years, podcasting has gained tremendous momentum in the country as listeners seek out a diverse range of informative and entertaining content while multitasking. Integration of modern technologies like Artificial Intelligence (AI), Machine Learning (ML) and the Internet of Things (IoT) is revolutionizing the podcast industry. With the help of these cutting-edge technologies, podcast platforms are now able to offer personalized and easily accessible content to their users. Further, by adopting a data-driven approach, podcast platforms are augmenting user experience by curating a wide range of content that caters to each user’s unique tastes and preferences. This technological transformation has brought a new level of convenience and customization to the podcast listening experience. The ascent of podcasts into the mainstream can be attributed to the surge in smart device adoption in India. As one of the leading countries for content consumption, India has witnessed a rapid increase in smartphone usage, further fueling the growth […]
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