Entain’s Digital Transformation on Track

Digi-Hub 100 Entain, the global sports betting, gaming, and interactive entertainment group, continues the digital transformation of its flagship Ladbrokes and Coral shops in the UK as it celebrates the opening of its 100 th Digi-Hub in Muirhouse, Scotland. Entain’s Digi-Hubs reinvent the traditional betting shop, with the contemporary, digital-first spaces dubbed the shops of the future. Digi-Hubs have a transformed look-and-feel, and are fitted with more digital touchpoints, best-in-class sports betting and gaming terminals, and interactive displays, providing more dynamic content and experiences for customers. Since 2019, when the first trial Digi-Hub opened, the roll-out of these digital-first shops has been integral in welcoming customers back to the high street. Entain has already seen over one million gaming sessions and over ten million sports bets take place in Digi-Hubs. With this milestone, Entain moves closer to its ambition to open 200 Digi-Hubs by the end of 2024. Will Thorp, Strategy Director – UK Retail at Entain, said: “We’re thrilled to announce the opening of our 100 th Digi-Hub. We’re passionate about creating connected, digital experiences in our shops to continue distinguishing ourselves as the market leader. Entain sits at the very heart of a fast-paced, ever-evolving world of […]

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