The pharmaceutical industry stands on the threshold of a digital revolution that could redefine the standards of patient care, streamline drug development processes, and significantly boost revenue. This transformation, driven by advanced technologies and innovative strategies, is not just an adoption of digital tools but a fundamental shift in the industry’s approach to marketing, manufacturing, and patient engagement. However, traditional digital health strategies may not suffice in this changing landscape. According to senior pharma leaders, a bolder approach is required, one that embraces the potential of digital tools to enhance patient experience, adherence, and revenue. Limitations of Traditional Digital Health Strategies The limitations of traditional digital health strategies in the pharmaceutical industry have been observed and acknowledged by senior pharma leaders. These strategies often lack dynamism, innovation, and the flexibility to adapt to the rapidly evolving digital world. In the past, pharma companies have often viewed digitalization as an optional add-on to their existing operations rather than a core strategic initiative. This view must change if the industry is to fully exploit the opportunities offered by digital transformation. The Potential of Digital Transformation One of the most powerful potentials of digital transformation is its ability to improve patient experience […]