The US health care industry is rapidly changing. With a looming primary care physician shortage, increasing cost of care, and growing acceptance of health care delivery in non-traditional settings (especially among younger patients), pharmacies are well positioned to meet increasing consumer demand and generate healthy revenue streams well into the future. To make it happen, it can be beneficial for pharmacies to rethink how they operate and, critically, how they engage with patients. For many health care consumers, self-service options are key to effective engagement. Image Credit: © NicoElNino – stock.adobe.com For many health care consumers, self-service options are key to effective engagement. Yet the 2023 Voice of the Patient national survey found that nearly one third (29%) of patients are dissatisfied with the lack of self-service options in health care. 1 However, digital solutions do exist to accommodate these patient preferences. Consider 3 different types of pharmacy patients through the lens of today’s self-service options: Customer #1: Patients with serious chronic disease People with chronic diseases often prefer specialty pharmacies and mail order subscription refills. For patients battling cancer, diabetes, and other serious conditions, not thinking about when to request subscription refills and how to pay for them […]
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