CNN — Elon Musk on Tuesday offered an optimistic picture for how Twitter can improve the advertising business he helped derail and boost its bottom line while also admitting that keeping the social network running is proving to be a challenge after multiple rounds of layoffs. In remarks at a Morgan Stanley Conference, Musk laid out his vision to boost Twitter’s core advertising business by adopting the standard strategy of most of the company’s peers: improving the relevance of the ads it serves. “The advertising relevance is the most gigantic thing,” Musk said. “And this is going to sound totally bizarre, but Twitter did not consider relevance in advertising until three months ago.” With that change, and larger cost cuts across the organization, Musk said he believes Twitter has “got a shot at being cash flow positive next quarter.” “Going forward, Twitter will have very relevant, useful advertising,” Musk said. “And because it is useful, because it is relevant, there will be a massive increase in revenue, because it is now useful. So I’m very optimistic about the future. It’s been a very difficult four months, but I’m optimistic about the future.” Elon Musk publicly mocks Twitter worker with […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
