EE Retail Director Asif Aziz: digital transformation not just about technology but also people and culture

Asif Aziz, Retail Director, EE/BT Group , has taken to social media to discuss his recent completion of the Leading AI and Digital Transformation Programme at INSEAD in Fontainebleau. In a LinkedIn post, he said: "It was an invaluable experience, equipping me with the latest insights into AI and practical skills to drive effective digital transformation.” "One of my biggest takeaways is that digital transformation is not just about technology – it’s fundamentally about people and culture. Success requires clarity of purpose, ownership at all levels, and organisational alignment, underpinned by relentless execution. Leadership and quality data are critical enablers, but transformation ultimately thrives when combined with a shared vision and commitment." He added: "The programme brought theory to life through case studies of both successes and failures, offering a deep understanding of why some transformations succeed while others falter. Engaging with global experts, thought leaders, and peers from diverse industries created an exceptional learning environment." "INSEAD’s focus on leading with purpose, leveraging technology for the greater good of people and the planet was particularly inspiring, especially amidst the excitement and apprehension surrounding AI today. This perspective is a challenge I am keen to embrace." "Networking with talented professionals […]

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