Led by former Philips CMO Richard Wergan, Edelman Delta aims to define a company’s strategic positioning for multi-stakeholder audiences. LONDON — Edelman has unveiled a new brand strategy offering that aims to extend the firm’s proposition beyond communication into brand positioning and management consulting. Led by former Philips CMO Richard Wergan, Edelman Delta has brought together more than 20 people across brand strategy, management consulting, integrated marketing, design, employee engagement and sustainability. Other key figures include MD Jamie Kieffer, who previously led marketing at SteelSeries and Tomy, and COO Richard Sherrington, a former McKinsey exec. So far, the unit’s client list has included CenterPoint Energy, Gilead Sciences, Iron Mountain, Mazars, Mitsubishi Heavy Industries, Myriad Genetics, Unilever, Duly Health and Care, Quantix and Trimble. Edelman Delta operates from hubs in London, New York and Chicago, with plans to expand into Asia. Wergan joined as founder and CEO of Edelman Advisory in 2018 after a career in senior marketing roles for Philips, Barclays and Xerox. “We’re seeking to restore true brand strategy as a core driver of long-term business success,” he said. “Some brand consultancies take a short-term view of brand strategy moving on after the strategy is set, often leaving […]
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