This article was originally published in the Brand Finance Telecoms 150 2025 report du has reached a historic milestone, surpassing the USD 3 billion mark in brand value—its highest ever. This achievement is the result of years of strategic planning, continuous innovation, and a commitment to digital transformation. By investing in cutting-edge technology, enhancing customer experience, and aligning with the UAE’s national vision, du has strengthened its market position and brand equity. This success reflects not only financial growth but also the company’s ability to anticipate and adapt to the rapidly evolving digital landscape. Fahad Al Hassawi, CEO of du, discusses the brand’s growth in a new spotlight. Interview with Fahad Al Hassawi, CEO of du Fahad Al Hassawi CEO, du This year, du reached its highest-ever Brand Value, surpassing the USD3 billion mark. Looking back on this achievement, what would you say are the key factors that contributed to this milestone? du has realised a vision years in the making to transform and support the pivotal digital revolution that today’s society demands. Through its pursuit of digital excellence, strategic foresight, and commitment to innovation, du has embraced digital transformation, making significant strides in both brand and enterprise value. […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
