Driving Retail Innovation: Shireesh Annam on Leading Digital Transformation and Technology Integration

Image by Tung Lam from Pixabay Success in retail hinges on adaptability because customer expectations shift as swiftly as trends. With global competition intensifying, retailers face mounting pressure to streamline operations, improve efficiency, and deliver personalised experiences. However, many businesses remain tethered to outdated systems, struggling to keep pace. Shireesh Annam has tackled some of the industry’s toughest challenges as a forerunner in retail technology integration. He can drive large-scale technology integration while fostering cross-functional collaboration, making him an expert in retail technology. He creates scalable frameworks that align with overarching business objectives to ensure long-term success. Photo Courtesy: Shireesh Annam The Retail Industry’s Digital Dilemma Have you ever wondered why some retailers thrive while others fade? The answer often lies in their ability to adapt—and adapt quickly. Retailers are no strangers to complexity. However, managing sprawling operations across multiple regions, meeting diverse customer needs, and keeping costs in check is an ongoing struggle. How can retailers meet customer demands for speed, convenience, and personalisation while maintaining cost efficiency? That’s where technology comes into play. For many retail businesses, the limitations of legacy systems pose the most significant hurdle. These outdated technologies often fail to support real-time decision-making, impede […]

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