Driving Digital Transformation: BE8’s Journey to Industry Leadership

Since its founding, Beryl 8 Plus Public Company Limited (BE8) has grown from a niche CRM provider into a powerhouse in digital transformation. Under the leadership of CEO Apisek Tewinpagti, BE8 has expanded its service offerings and navigated significant milestones, including strategic acquisitions and an IPO in 2021. With a focus on CRM, AI, and end-to-end solutions, BE8 is redefining how businesses in Thailand and the Asia Pacific region embrace digital transformation. Apisek discusses the company’s remarkable journey, key growth drivers, and future plans in this exclusive interview. What is the history of BE8? After returning to Thailand in 2003, I began working in the digital transformation sector and quickly identified a significant gap in this area. At the time, while leading organisations had adopted ERP systems, CRM solutions were still in their early stages, which led me to explore CRM as a potential niche. Through my alumni network, I connected with Salesforce, whose pioneering focus on cloud-based CRM aligned perfectly with BE8’s mission to provide specialised digital transformation services. Educating clients about the benefits of cloud technology was initially challenging from 2008 to 2011, but interest began to grow after the 2011 floods, which underscored the value of […]

You may also like...