Social Commerce Serves as Case Study on Shopping’s Digital Shift The lines between social interaction and commerce are increasingly blurred, and they show no signs of separating, at least not anytime soon. “Social commerce takes the entire shopping experience, from finding a product, researching it and paying for it, onto a social media platform,” Discover® Global Network Global Head of Digital Acceptance Ellie Smith told PYMNTS. This phenomenon, which represents the seamless integration of social media and eCommerce, is reshaping the retail landscape, offering new opportunities for consumers, merchants, tech providers and payment networks by transforming traditional online shopping into an engaging and interactive experience. “For consumers, social commerce is a fundamental shift from a one-dimensional experience to an interactive event,” Smith explained. Consumers can engage with brands, ask questions and interact with influencers who demonstrate and endorse products, making the shopping experience more personalized and engaging. For merchants, social commerce opens a new channel to reach and sell to consumers, enhancing their digital footprint. Smith underscored that as social media grows, this channel becomes increasingly crucial to capturing market share, especially among younger generations who spend much of their time on various social platforms. “It is a way […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
