By E.J. Kenney, Senior Vice President and Global Head of Consumer Products and Life Sciences, SAP Signs of economic stagnation top the list of concerns for most midsize business leaders across the consumer products industry. From inflationary pressures on operational costs and pricing to monetary policies that result in high interest rates, they are competing in a unique environment of opposing forces: exuberant demand tempered by caution in the face of a potential downturn. Even though no one can accurately predict how the economy will pan out over the next 6 to 18 months, consumers are already changing their buying behaviors. They are quickly pivoting their attention to more value-based labels and retailers that allow them to buy more products at lower unit costs. And in some cases, they are modifying their overall consumption. According to research from the SAP Insights center , this widely observed consumer behavior is no aberration. Approximately half of surveyed midsize consumer products companies rank their fear of economic stagnation ahead of worries such as global shortages in natural resources, employment and livelihood crises, and widespread distrust and misinformation. Breaking down patterns with digital fluidity Each long-term risk influences how consumers choose between being […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
