Whether it’s the climate crisis, the changing world of work or global connectivity, digitalisation can turn the challenges of an increasingly volatile world into opportunities. It’s already helping Porsche become more sustainable and redefine modern luxury. Through the Porsche #DigitalFamily, the company is concentrating its digital capabilities and strengthening the future viability of Porsche AG. Lutz Meschke, Deputy Chairman of the Executive Board and Board Member for Finance and IT “A strong #DigitalFamily is essential for the future of Porsche,” says Lutz Meschke, Deputy Chairman of the Executive Board and Board Member for Finance and IT. “We need digitalisation – for our products, our customers and our employees.” For Porsche, he says, digitalisation is also essential for the new strategic positioning of the brand towards modern luxury. With technology such as artificial intelligence and machine learning, the company can process large volumes of data and gain new understanding from it. These insights, in turn, continuously flow into the further development and enhancement of digital products and services. The result is a holistic and exhilarating product experience. The fast-growing Porsche #DigitalFamily The Porsche #DigitalFamily started small, but has since grown to more than 2,500 members. It is active around the […]
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