Digital Transformation: The Not-So-Secret Sauce To Getting the Basics Right

Digital transformations are notoriously hard. In Forrester’s Business And Technology Services Survey, 2022 , nearly all services decision-makers have or anticipate challenges in executing their digital transformation. But this does not mean that there is some secret sauce that only a chosen few digital natives possess that remains hidden to the rest of us. Akin to fitness plans, there’s a new program revealed regularly, presenting the latest “celebrity secret” to finally getting the transformation results you seek. But as with exercise, the foundation for a successful digital transformation starts with getting the basics right. And our data shows that most transformation journeys are still struggling with the basics. Don’t get me wrong: To truly excel at transformation, advanced concepts are crucial. At Forrester, we apply these daily to help clients push the envelope toward becoming future fit enterprises. But those concepts won’t help as long as the basics are not in place. In Forrester’s Business And Technology Services Survey, 2022, we asked more than 1,300 services decision-makers to tell us about the main challenges they encounter when executing digital transformation initiatives. Here are the ones that made the podium: Winner: transformation as a side hustle. The most common challenge […]

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