Digital Transformation Prompts Small Restaurants to Streamline Holiday Menus

restaurant, waiter taking orders As the rise of digital ordering has increased the popularity of restaurant takeout, independent restaurants are rethinking their holiday season menus for off-premises optimization. In an interview with PYMNTS, Randy Ramdass, operational manager of HAAM , a plant-based restaurant in Brooklyn, New York, spoke to how the independent eatery is applying its digital learnings from last year, when the company only offered catering and takeout, to this year’s holiday season, which will also include dine-in. Specifically, the company has tailored its menu items to be efficient and reheatable. “[We’ve learned to] be efficient on the food items, so that will when it’s reheated, it will be quick and taste good, and all of those attributes of high-quality food will be there. … We’ve embraced [digital]. It’s made a positive impact for us, where from a productivity standpoint … it’s just simplified and streamlined everything,” Ramdass said. Small restaurants are increasingly looking to eCommerce channels to boost their performance, as is suggested by the PYMNTS Intelligence study “ Main Street Health Q3 2023: Leading Payment Processors’ Satisfy SMBs, but Less Popular Providers Are Vulnerable ,” created in collaboration with Enigma . The report, which drew from […]

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