Digital transformation – key for theatre arts to thrive

A performance in Ho Guom Opera in Hanoi. (Photo: VNA) Hanoi (VNA) – Digital transformation is an inevitable direction for the development of theatre arts as digital technologies have been significantly affecting the arts. In Vietnam, central and local art units have created their social network accounts and used them to introduce their shows and performances. On the Facebook page of the Vietnam National Drama Theatre , posts are regularly made to update the theatre’s performance programmes, artist activities and minigames with rewards for winners being tickets to performances. Director of the theatre Meritorious Artist Xuan Bac said that the application of digital technology will help promote theatres, and enhance interaction between theatres, artists and audiences. Thanks to updates on social networks, information about the theatre activities reach the audience more widely and most importantly, they inspire the audience to go to the theatre, Bac said. The Youth Theatre oftens live streams on its fanpage to introduce upcoming plays and promotional programmes. Its artists are very active in introducing the play and interacting online with the audience. The theatre also encourages audiences to pay online and book tickets via e-wallet to receive discounts. Online ticket booking and ticket checking […]

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