The fast-food hamburger restaurant chain,McDonald’s (Photo Illustration by Budrul Chukrut/SOPA … [+] SOPA Images/LightRocket via Getty Images Inflation fears in 2022 have dominated the news cycle, however it is now clear one American fast food company has a fix. McDondalds (MCD) posted strong third-quarter financial results October 27, thanks to a big investment is digital strategies, and the ability to pass along higher costs to customers. The business is a rarity. Investors should take note. Digital may not be top of mind for investors when they think of McDonalds. The Chicago, Ill.-based company is synonymous with its iconic burger and fry combinations. For decades employees have been serving up billions of burgers that looked and tasted exactly the same, regardless where in the world they were purchased and consumed. Scale is still at the heart of the empire, however in 2017 executives began to focus more intensely on steering patrons down a more profitable path. The future is digital, and self-serve. Globally McDonalds is making a massive investment in kiosks, mobile applications, and technology for drive-thru customers that changes dynamically. Everything is designed to speed customers through the ordering and payment process. Digital strategies accelerate more sales per hour, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
