Digital transformation will help your organization survive, but to get it, you need to listen. Opinions expressed by Entrepreneur contributors are their own. A retail shopper looking for a specific type of handbag. A city citizen who needs better transit options. A B2B executive who wants to help other companies complete analytics with new software. What do all of these people have in common? They’re all stakeholders — customers who want to build and use a fantastic product or service. Whatever you offer, you offer it for them, not for yourself. Regardless of your sector, the concept of the voice of the customer (VOC) is something that everybody is familiar with. Connecting VOC and digital transformation — which connects to virtually every operation you’ve got — is one of the most powerful ways to put customers in long-term control of your organization for better results. Related: Digital Transformation Strategy: The Pillars of Digital Fluidity VOC is the foundation for your digital transformation The golden mantra in business, government, non-profit or other sectors is that your organization has value when you meet the customer’s needs or wants . It’s all about solving some kind of problem they have and collectively […]
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