Nick Hudson, Keysight Technologies Retail has always been a hotbed of innovation due to its fast pace and competitive nature. Self-checkout, self-scan apps, and Just Walk Out technology reduce friction in the shopping experience. Seamless omnichannel experiences connect physical and digital stores, while personalised offers drive upselling opportunities. Retailers continuously push the boundaries of what is possible, seeking a competitive edge through digital transformation. These transformations are even more impressive given the constraints they operate within. Innovation must be delivered rapidly to keep up with the industry’s speed. It also needs to be cost-effective, given the typically tight margins in retail. The reality is that these constraints often come at the expense of quality. This undermines the user experience and, ultimately, prevents digital transformation initiatives from reaching their full potential. Factors that hinder successful digital transformation in retail There are several reasons why retailers don’t secure the projected returns on digital transformation projects. Many retailers still approach these initiatives using the traditional waterfall methodology long associated with large-scale tech projects. However, in today’s fast-paced environment, sequential development simply doesn’t cut it. Businesses now demand frequent updates to their data and continuous improvements to digital workflows, requiring development cycles measured […]
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