Digital transformation in packaging

From AI-powered quality control to smart packaging solutions, technology is revolutionising how packaging is designed, produced, and experienced. February 20, 2025 Share Businesses that embrace these innovations will gain a competitive edge in an increasingly digital world. / Credit: Scharfsinn via Shutterstock Technology is changing our lives in ways we never imagined. From the way we shop and communicate to how businesses operate, digital transformation is at the heart of this shift. But what does digital transformation really mean for the packaging industry? Simply put, it refers to how packaging businesses and manufacturers use digital technology to improve operations, enhance customer experiences, and stay competitive in an increasingly digital world. For lay readers, digital transformation may sound complex, but it is something we encounter every day. When you scan a QR code on a product to check its authenticity, order customised packaging for an e-commerce purchase, or see smart labels that track a package’s journey, you are witnessing digital transformation in action. This article explores how technology is driving this change, the challenges packaging businesses face, and what the future holds for digital transformation in the industry. The role of technology in packaging transformation Technology is revolutionising the packaging […]

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