DUBLIN, Sept. 26, 2023 /PRNewswire/ — The "Marketing Resource Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028" report has been added to ResearchAndMarkets.com’s offering. Research and Markets Logo The global marketing resource management (MRM) market has demonstrated substantial growth, achieving a size of US$ 3.7 billion in 2022. According to industry experts, this upward trajectory is expected to continue, with the market projected to reach US$ 6.9 billion by 2028, reflecting a remarkable compound annual growth rate (CAGR) of 10.8% during the period from 2023 to 2028. Streamlining Marketing Operations with MRM Marketing resource management (MRM) is a cloud-based software application adopted by organizations worldwide to efficiently centralize and manage their marketing operations. MRM empowers organizations to consolidate brand compliance, streamline marketing workflows, and track return on investment (ROI). Its core functions encompass budgeting, planning, and management of marketing assets, content, projects, and the analysis of the effectiveness of marketing communications and initiatives. MRM finds widespread applications across diverse industries, including banking, financial services, and insurance (BFSI), information technology (IT), healthcare, retail, and automotive. Key Drivers of Market Growth The market’s robust growth is propelled by several key factors. Firstly, the burgeoning trend of digitization, […]