The estimated reading time is 5 minutes Khatia Giorgobiani – Senior Manager of the Business Consulting Department at Grant Thornton In an era where digital innovation is reshaping industries worldwide, Georgia is no exception. The country’s business landscape is undergoing rapid transformation as organizations adopt digital technologies to stay competitive, improve customer experiences and enhance operational efficiency. However, many leaders in Georgia, particularly those without a technical background, face unique challenges in navigating these changes. This article explores how non-technical leaders can successfully drive digital transformation initiatives and why their role is essential in the Georgian context. These statistics highlight the pivotal role and impact of non-technical leaders in driving digital transformation. In a recent Grant Thornton survey on the key success factors of digital transformation, business leaders identified the workforce as the most critical element, with 32% prioritizing it over financing (7%) and technology (4%). In the Caucasus region, including Georgia, only 38% of companies report having a clear digital strategy, underscoring the need for strong leadership (World Bank, 2023). 72% of digital transformation projects fail due to resistance to change and cultural barriers – areas where non-technical leaders excel (Harvard Business Review, 2018). Georgia’s economy is characterized […]