Digital transformation: Bayer prescribes a different approach

Close up of lab assistant in uniform with mask and rubber gloves holding test tube with blood sample while sitting on chair and typing on laptop Selective focus on test tubes Close up of lab assistant in uniform with mask and rubber gloves holding test tube with blood sample while sitting on chair and typing on laptop Selective focus on test tubes Life sciences giant Bayer is using the latest technology to drive change in three very distinct areas of its business: agriculture, pharma, and personal healthcare. Training and developing a new breed of leader is paramount to success, Sarena Lin , the company’s Chief Transformation and Talent Officer, tells Misiek Piskorski Digital transformation has been a company-wide exercise for many large companies for years. But Bayer, the German life sciences company, is taking a unique approach to each of the company’s three main divisions of pharma, crop science, and consumer health. That’s because the needs of the end customers in each of the three divisions is different. Crop science Farmers who were previously sold seeds, fertilizers, and pesticides now need data-driven insights to help them cultivate crops more efficiently. This means moving into software and data. “Ultimately, if […]

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