To remain competitive and profitable, businesses must innovate and develop, which is why many successful companies have implemented digital transformation strategies. One of the critical reasons for this is that as technology advances, customer service expectations are raised, making it essential for companies to improve their digital business products to provide the best customer experience. The COVID-19 pandemic has led to a significant shift in customer expectations and behavior, with customers now expecting businesses to provide quick online assistance and personalized customer journeys. Traditional companies risk being left behind in today’s fast-paced and competitive market without the right digital system, decreasing customer satisfaction and retention. This is why businesses must embrace digital transformation to stay competitive in modern commerce. Forward-thinking CEOs and leaders understand the importance of innovative technology to achieve short-term and long-term profitability. Digital transformation involves using new digital processes and technologies to transform business practices. By placing the customer journey at the forefront of their thinking, businesses can increase customer acquisition and retention while enabling business flexibility and agility. This leads to better preparation for sudden market changes and long-term sustainability. There are four main areas that businesses must focus on when creating a digital transformation […]