Digital transformation: a starting guide for Australian businesses

In a world of constant change, businesses face many challenges. Leaders must shape their organisations’ futures by identifying opportunities and aligning their strategies. They inspire teams, stay competitive and foster innovation to meet customer needs and deliver value. This involves anticipating trends, managing resources and building sustainable advantages. With rapid discussions around AI, leaders can feel overwhelmed. Whether you’re considering Copilot or an ERP system, the basics remain the same. The digital transformation landscape in Australia offers both opportunities and challenges. As of 2024, approximately 45.7 per cent of Australian businesses have engaged in innovative activities including digital transformation, reflecting the ongoing trend towards digital-focused business models in Australia. This gap shows room for growth in digitalisation. Starting your digital journey: the foundation Before adopting new technologies, understand your current data landscape. Think of it as organising your home before a renovation. Begin with a data audit. Have someone who understands your business processes. Map out how information flows through your organisation. This often reveals inefficiencies and bottlenecks. Finding the sweet spots for change Avoid trying to digitise everything at once. Look for areas where you’re spending significant effort for minimal return. For example, an Australian manufacturing client found […]

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