Digital Signage: Creating Maximum Impact for Your Business

Published: January 3, 2024 Since the pandemic, there has been a significant increase in utilisation of digital signage as sectors from governments to healthcare and education to corporate enterprises, and retailers have adopted the technology to enable contactless dissemination of information. Hybrid working has increased the need for digital signage-enabled services such as wayfinding to meeting rooms or desk hoteling in offices and the integration of signage into mobile apps, room scheduling panels, and desk reservation systems. Use cases such as visitor and space management tools, KPI dashboards, and video walls are seeing a spike in adoption as people choose new ways of working and managing their daily lives. “Organisations are using digital signage to enhance user experiences and provide content-driven journeys, such as with large-scale video walls, to set the ambience of a space and allow for active engagement with an audience,” says Mitch Greene, a digital signage solutions engineer at New Era Technology . “The hybrid user experience can be radically improved with digital signage systems that can reach employees where they are with mobile app messaging, desktop messaging and Teams integration. Desk hotelling and room scheduling can be simplified and made more attractive. Digital signage platforms […]

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