Digital Sales Follows Other Industries, But AI Changes the Transformation Process

Digital Sales As part of Solutions Review’s Contributed Content Series —a collection of contributed articles written by our enterprise tech thought leader community —Ellie Fields, the Chief Product & Engineering Officer at Salesloft , explores how AI is changing how sales embrace digital transformation. The sales industry is in the middle of a “Digital Transformation”—moving offline processes online. This shift has been underway for decades, and today’s hottest topic—AI Transformation—is only possible because of all the digital data these teams have. That said, sales are relatively new to this digital world, and until the pandemic, most selling still happened the old-fashioned way, with sellers grumpily typing a few updates into their CRM before leaving for the weekend. So, what can sales teams learn from industries farther ahead in this digital-ness? And now that AI is part of the mix, what will be different? Digitization Leads to Understanding Systems More Deeply For most companies, the most common benefits cited by going digital are efficiency and productivity. For example, marketing went from a creative Wild West to Digital Marketing, where creativity is still important but can be attached to results. Meanwhile, software engineering evolved from the land of on-premise machines to […]

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