Partnerships between automakers and tech giants are reshaping vehicles into interconnected, software-driven products, with AI poised to redefine customer interactions and revolutionize the driving experience. The automotive industry is undergoing a digital transformation as more players join forces to change how vehicles are integrated into consumers’ lives. No longer is the focus simply on the mechanics of a car — the future lies in software and the experiences that these systems can create. At the forefront of this change are unconventional partnerships between automakers and tech giants, including companies such as Rivian , Qualcomm and Google . These collaborations are creating a more interconnected ecosystem that blends automotive hardware with state-of-the-art software. The result is a new automotive experience that promises to redefine consumer expectations and alter car ownership in ways that were unimaginable just a few years ago. During a session titled “ The New Era of the Automotive Ecosystem ” on Wednesday (Jan. 8) at the CES 2025 Conference in Las Vegas, three leading industry experts explored the digital transformation within the automotive sector: Wassym Bensaid , chief software officer, Rivian ; Patrick Brady , vice president Android Automotive, Google ; and Nakul Duggal , group GM, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
