DBS continues to be studied as a transformation role model, with Harvard Business School (HBS) being the latest academic institution to capture the bank’s digital transformation journey in a case study. The DBS case is being taught in HBS’ Master of Business Administration (MBA) programme and its executive education courses by Professor Ranjay Gulati, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration. Gulati was ranked as one of the top ten most cited scholars in Economics and Business over a decade by ISI-Incite. He is also the author of six bestselling books on strategy, organisational effectiveness, and leadership in organisations1. Gulati said, ”Businesses need to transform themselves in order to compete in today’s fast-changing markets. I was interested in studying how DBS transformed itself successfully, and to find out what they did and how they executed it. Through my numerous conversations with the bank’s executives, what came across very strongly were the digital and purpose-focused elements of the transformation and how these permeated every level of the organisation. The willingness from the leadership to resource the change enabled a building up of the workforce’s innovation ‘muscles’ to create a startup culture – quite a feat for […]
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