As a result of this agreement Aer Lingus will have access to Datalex’s entire new product suite, which will accelerate the airline’s digital retailing strategy and drive a connected customer experience. DUBLIN, IRELAND – Datalex plc , a market leader in digital retail technology focused on the airline market, announced a new digital transformation platform for Aer Lingus . Through this platform Datalex will provide Aer Lingus with full access to its product suite, which will drive new product delivery, in addition to accelerating the migration of existing products. The companies also announced the extension of their long-standing partnership for a further 5 years and this latest partnership renewal follows Datalex’s recently announced similar long-term renewals in 2023 with Air China, Air Transat, JetBlue , and Edelweiss . Aer Lingus is part of the International Airlines Group (IAG) and is based in Dublin. Datalex’s software will support and enhance Aer Lingus’s customer-focused brand with a digitally enabled value proposition. The renewal is a landmark agreement as it includes a future-proofed digital transformation programme that aligns with Aer Lingus’s broader digital objectives. The contract also stipulates that value will be derived for both companies from a combination of transaction and […]
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