With AI, companies can take customisation to the next level 36% of consumers are willing to pay a premium price for personalised products By Siva Balakrishnan In the realm of AI, businesses are continually seeking ways to stand out from competitors and capture consumer attention. Despite the advancements in services, achieving this goal has become increasingly complex. From offering multi-channel experiences to loyalty programs and 24/7 customer service, organisations strive to provide customers with top-notch experiences. Amidst these trends, one feature gaining traction in the e-commerce landscape is customisation. Customisation goes beyond merely selecting items from a catalog; it involves empowering customers to personalise their purchases and services. This approach fosters a sense of pride and loyalty towards the brand, bridging the gap between businesses and consumers. With AI, companies can take customization to the next level by leveraging data-driven insights to tailor offerings to individual preferences, ultimately enhancing the overall customer experience. Also Read How AI startups are contributing to environment and social impact A new AI feature on LinkedIn will help you stand out from your competitors in 2024 Whale competition heats up in the final rounds of Retik Finance’s (RETIK) presale as stage 8 sells out […]
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