Small-to-medium-sized businesses (SMBs) are the backbone of the South African economy – and, in fact, the continent. A report by the International Finance Corporation (IFC) estimates that micro, small and medium enterprises constitute more than 90% of all formal business in South Africa, employ 50-60% of the workforce and contribute 34% of GDP. Across Africa, SMEs account for approximately 80% of jobs. These are staggering figures, and yet even though they are key drivers of economic growth, these companies often lag behind in an increasingly digital world, according to the Organisation for Economic Co-operation and Development (OECD). These businesses often face significant roadblocks on their digitalisation journeys. Research by Microsoft shows that 47% of SMBs find the cost of new technologies to be the most restrictive factor to adoption, while 38% have difficulty comparing available solutions and choosing the most appropriate option. Tarsus On Demand, a widely recognised services and solutions aggregator in the cloud space across Africa, noted these challenges and developed Digital on Demand (DOD), a new marketplace platform with cloud-based solutions designed to solve the unique challenges faced by SMBs. Jessica Harvey, Business Unit Manager at Tarsus On Demand, said: “DOD has been carefully crafted as […]
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