Investing in technology alone is not enough to bring about meaningful digital transformation, research has revealed . But if cultural and technical change are given equal weight and both align with organisational strategy, business change initiatives can boost company revenues by up to 44% in a year. These are the key findings of a survey conducted among 301 UK IT and security professionals by telecommunications provider Telstra. Diana Kearns-Manolatos, global head of digital transformation research for management consultancy Deloitte’s Centre for Integrated Research, agrees. She defines digital transformation as being “the ability to use technology to continuously evolve and reinvent the enterprise”. But to “maximise value creation” here, she says, it is vital to strike the “right balance across business strategy, technology enablement and cultural change”. Kearns-Manolatos describes them as being the “three important pillars” underpinning success. Rob Robinson, head of tech services provider Telstra Purple, puts it more bluntly. In his view, any failure to achieve “full alignment from a cultural and technology perspective” will inevitably result in “diminished returns on investment and to existing processes”. This means “it’s critical they’re aligned”, he says. On the other hand, more than three-quarters (77%) of survey respondents also believe that […]
Click here to view original web page at www.computerweekly.com
