CRIF India’s Digital Transformation: How Cloud, AI, and Advanced Analytics Are Revolutionizing Customer Onboarding and Operational Efficiency

In conversation with Express Computer, Pinkes Ambvat, Chief Information Officer and IT Director, CRIF India , shares how the company has embraced cloud technologies and integrated advanced solutions such as Artificial Intelligence (AI), Machine Learning (ML), and big data analytics to transform its customer onboarding process and overall operations. These innovations have streamlined workflows, enabled more personalised experiences, and enhanced data-driven decision-making. Despite challenges in acquiring the necessary expertise, CRIF India has addressed them through focused talent acquisition, in-house capability building, and strategic partnerships. Looking ahead, Ambvat outlines plans to further enhance operations by leveraging cloud-based solutions, real-time analytics, and personalised customer engagement strategies, ensuring a sustainable and scalable digital framework. What specific benefits has CRIF India experienced from adopting cloud technologies in the customer onboarding process? Adopting cloud technologies has brought numerous benefits to CRIF India, particularly in the customer onboarding process. The cloud’s flexibility allows enterprises to scale up as needed, proving to be a cost-effective strategy. Over the past 2-3 years, we have used the cloud for various products and disaster recovery, reducing upfront investment and maintenance costs. Leveraging the cloud for Software-as-a-Service (SaaS) delivery has accelerated client onboarding, making it easier and more cost-effective. Overall, […]

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