How to tell a compelling digital transformation story that boosts your share price getty Digital startup companies achieve extraordinary valuations in part by knowing how to tell a compelling story, crafting an exciting vision of their future that sends investors and analysts scrambling to jump on board. Established companies embarked on their own digital journeys can capture some of that same magic by learning how to tell their transformation stories in more powerful ways. Step 1: Establish a shared language for digital transformation A major key to success is having a shared, common language for thinking and talking about digital transformation. Such a language can help people across your enterprise view digital transformation in a more strategic and comprehensive way, instead of fixating on individual technologies and tactical implementation issues. Also, a shared language can help people in different roles and silos collaborate more effectively when planning and executing your digital transformation effort. We recommend a digital transformation language built around five key imperatives: Experiences . Using digital technology to create better experiences for customers, employees, and other key stakeholders. Insights . Using digital technology to generate new, actionable insights and activities that create business value and improve competitiveness, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
