On average, businesses in CPG invest just over one-fifth of their operating budget on technology, with the top three investments in cloud technology (45%), supply chain planning (42%), and cybersecurity (41%). Consumer brand manufacturers face a litany of challenges, not the least of which are supply chain distribution companies and a softer economy. But a new survey of consumer brand manufacturers from Rockwell Automation shows that CEOs are counting on digital technology and transformation processes to solve challenges, gain efficiency and improve sales. Lee Coffey, global strategic marketing manager, CPG, Rockwell Automation “The consumer packaged goods industry has been hit hard by a perfect storm of challenges over the last year, with disruptions in the supply chain, a shortage of workers, and inflation all contributing to a dramatic impact on businesses,” says Lee Coffey , global strategic marketing manager, consumer packaged goods, Rockwell Automation. “Adapting to these changes requires agility, innovation, and a willingness to embrace new ways of working to survive and thrive in these uncertain times.” Technology is increasingly being seen as the answer to many of the challenges CPG leaders face, Rockwell says. The single most common way CPG leaders are mitigating risk — both internally […]
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