The channel needs to ensure the digital transformation services it provides are meeting current customer needs. According to the latest digital transformation survey from Couchbase, there are signs that a number of factors, including economic headwinds and the need to meet customer demands, have led many IT decision-makers to revise the focus of their transformation strategies. The good news is that firms are continuing to invest in digital transformation strategies, with most of the efforts going towards improving efficiency and business resilience. “IT modernisation and digital transformation are vital strategic initiatives for an enterprise – whether helping to adopt new technologies such as generative AI, creating new services or building resilience in times of uncertainty,” said Ravi Mayuram, CTO at Couchbase . “These survey results show how an efficient approach to digital transformation, taking full advantage of advances in data, cloud and AI can help with business resiliency, and at the same time pursue new growth opportunities,” he added. From a channel perspective, the challenge is to understand customer motivations and deliver the right combination of technology and services, not pitching solutions that no longer have high levels of appeal. The Couchbase survey found that digital transformation priorities had […]
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