Coppel Spearheads Mexican E-commerce, investing MX$660M to establish a Digital Campus

I Cannot Generate A Title As I Cannot Access Article Contents Without The Text Being Provided Here Please Paste The Article Text So I Can Assist You Grupo Coppel is spearheading the digital transformation in Mexican retail, driven by a significant investment plan and innovative strategies. As the e-commerce market in Mexico continues to flourish, Coppel is capitalizing on this growth with an ambitious 40 billion peso investment aimed at extensive expansion and technological enhancement by 2024. This includes opening 350 new Coppel and Coppel Canada stores, remodeling 385 branches, and advancing their digital loan services through software development. In response to the booming digital buyer base, which now exceeds 63 million people, Coppel has been integrating digital kiosks in over 1,750 stores nationwide. These kiosks have revolutionized customer interaction, allowing for convenient online browsing, payment, and direct home delivery of products. As a result, digital sales surged to 8% of Coppel’s total sales in 2022, with a significant portion through in-store kiosks. The company’s strategy also focuses on inclusive digitalization, making technology accessible across socioeconomic segments and empowering employees to become digital ambassadors. Furthering its commitment to innovation, Grupo Coppel has invested 660 million pesos to establish a […]

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